The Great Myth of Storytelling in Business Communications

The concept of “storytelling” has been trending in the communications industry for years.


Yet, transforming this concept into real-world campaigns has proved problematic.


For a reason.


The classic definition of storytelling — a narrative with a start, an end, and something going horribly awry in between — does not work in business communications.

Do Companies Want to Proactively Communicate Their Failures?

Of course, they don’t.

Who does?

Still, there are ways to lift narratives and shape media pitches without depending on failures.

This missive dives into the “how.”

A Limited Supply of Hardcopy Books

As much as we lean into the digital world, there’s something to be said for having a physical book in our hands.


With this in mind, we printed a limited number of the storytelling book.


First things first. Check out the online or PDF version of the book.


If you’re thinking it would be useful to have a hardcopy version, you can order a free copy of the physical book by submitting this form.


Please allow a little time for shipping (our office manager is our distribution center).

Order Now


© 2021 The Hoffman Agency. All Rights Reserved

© 2021 The Hoffman Agency. All Rights Reserved